In 2019 every day seemed as Black Friday judging by the discounts offered by retailers far ahead of the annual Black Friday shopping event. It is traditionally hosted in the US the day after Thanksgiving. The popularity of Black Friday has started to expand overseas as well. Going by the calendar, Black Friday should take place on November 29 this year but many big-box stores have already begun their Black Friday 2019 deals before even reaching the week of Thanksgiving yet.
Amazon online shopping app will share deals on Nov. 28 (Thanksgiving), Nov. 29 (the real Black Friday), and Dec. 2 (Cyber Monday) Black Fortnight. It is starting a week early on Nov. 22 and will last a whole week like a birthday week. The other companies are expected to follow suit of the grand dealer.
Kohl’s deals will begin on Monday at the department store and Amazon returns partner. Despite Kohl’s shares dropping almost 20% on November as the company cut its full-year earnings guidance, triggering a knock-on effect across the retail sector, CEO Michelle Gass expressed optimism for the upcoming holiday season during Kohl’s earnings call saying they will have Amazon Returns in stores nationwide this holiday for the first time, which will drive additional traffic into their stores.
The Online and in-store sales of Macy’s will run from Wednesday through Saturday (Nov. 30). Target’s online deals are supposed to begin on Wednesday all day for RedCard loyalty cardholders and members of its new Circle program and in-store sales start on Thursday at 5 pm. Then, there is the departmental store Nordstrom which will drop its online prices on Wednesday but it will remain closed on Thanksgiving itself.