Liz Kennedy is the embodiment of the modern woman. Kennedy is a TV Host and On-Air Beauty Expert who is not only raising the bar, but who is also shattering stereotypes and giving back. After launching her career as a beauty, cosmetics, and makeup expert on various TV programs, including becoming a host & producer for a makeover segment on The Steve Harvey Show, Liz Kennedy began producing and hosting a series called Inner/Outer Beauty, which premiered digitally and is soon to be launched nationally with a major network partner. Drawing on her own on-air experience as well as her time working as the face of Super-Model Cindy Crawford’s Meaningful Beauty Skincare Line on QVC, Kennedy quickly became dedicated to using her platform and expertise to help women build more confidence and self-esteem. Liz is passionate about helping women use various beauty brands and products to match their outer appearance with their inner beauty. Further, Liz is a trailblazer as a beauty influencer on TikTok emphasizing education and professionalism.
More often than not, women feel as though their inner beauty does not match their outer beauty. Due to unfair beauty standards, women feel as though society is always reminding them that they do not fit these standards. This consistent societal bombardment inevitably affects one’s psychological sense of their own value. Of course, when this phenomenon intersects with trauma, people may experience an even more difficult time reconciling perceived disparities in their inner beauty and outer beauty. Liz believes we need to normalize conversations around the intricate connection between one’s inner beauty and the way they feel about their outer appearance. To her, she just wants everyone to have the confidence to feel like the best version of themselves for themselves and no one else.
This is why Liz is committed to using her voice and expertise to help females who may be exhausted, underprivileged, and/or have PTSD from any number of situations navigate the overwhelming cosmetic and beauty worlds. By spending a little time on outer beauty and self-care as well as by connecting with other females and empowering each other, women can start a domino effect of positive psychological change. This beauty positivity will help one begin to recognize and value one’s inner beauty more and more. Through education as well as a fun, high-quality makeover, Liz and her show are democratizing access to high-quality beauty products for females across various intersecting identities that may not regularly have access to them as well as helping them take a step towards valuing their inner worth by highlighting their outer beauty.
Moreover, Liz Kennedy is a feminist keen on breaking negative and unfair stigmas surrounding femininity and womanhood. Women often find themselves being put in one of two boxes: pristine and innocent good girl gearing up for motherhood or crazy, irrational, emotional, and unstable. More seriously, females are subjected to a far higher rate of violence than males are. This is the epitome of the dangerous hypocrisy women deal with on a day to day basis. While facing a higher rate of violence, females also feel a greater pressure to shoulder that burden by keeping up appearances and unfair beauty standards for fear of being labeled too emotional or crazy or unstable. This is why Liz Kennedy focuses so much of her time and energy volunteering at women’s centers for abuse and drug addiction trying to provide some much-needed help and resources amidst the shortage of legitimate help available to the women who need them.
Liz does a great deal of work attempting to de-mystify the pregnancy process and to de-emphasize the stereotypes of the perfect sweet girl or mother that many females feel an overbearing pressure to fulfill. By centering her experience of having a difficult pregnancy, Liz is breaking stigmas and opening up space for other females who have experienced atypical or difficult pregnancies. By doing so, Liz reinforcing the message that these women are not alone and that there is nothing wrong with them.