Social media influencer and entrepreneur Elisha Elbaz is a huge hit on instagram, with 90,000 followers that admire what he does and yearns for the same success as him. Elisha is the founder and CEO of the digital marketing company ‘Digital Future’, which helps app developers with their mobile apps being promoted in markets for android and iOS. In 2018, the company was awarded by the Global Wide Media for being one of the top affiliates for generating the most revenue.
Elisha likes to stay connected with his fans on instagram, by using all the features available. He constantly posts stories, fun challenges and high quality images for his fans to see. He also stays in contact with them, by responding to their messages daily.
Since Elisha encourages people to reach the peak of their success by helping budding entrepreneurs grow their brands and make more sales through instagram, he wishes to share 5 tips that are the ingredients to success.
Since instagram has a shopping section that can be found in the explore section, many small businesses and ambassadors use this as a leverage to help promote their products. Instagram have recently announced that they will be testing the shopping icon on the homepage, by replacing the heart icon instead. Elisha explains that “Many users take notice of what you wear or represent on social media. It is as if they look up to you to trust you with the experiences that you’ve had with certain products. The best way to promote your service or product is to be authentic about it and demonstrate it to your users and viewers.”
Elisha advises that “People give you a small amount of attention if they don’t know you. That’s why you need to make the first impression count. It starts with your profile picture. If it’s attractive, more people would click on it and check your profile. Then, make sure your bio is clean and simple, so people could easily understand what you do. Avoid unnecessary information.”
Elisha also points out that your feed is important too. He advises that “Lastly, your feed. If it has a consistent pattern or theme, people could easily process it, which increases the chances of clicking on one of your pictures of videos. If it’s high quality with an engaging caption, they might check other of your posts. If you play it right, you convert a nice portion of these impressions into followers.”
The principle behind social media
In regards to the principle behind social media, Elisha explains that “The easiest and most effective way to attract views to your Instagram page is by interacting with other accounts. Finding other accounts that are similar to your niche, and like, comment on their content, watch stories and send DMs. They, and their users will see that, and will check you out. Some of them will convert to followers.”
He also believes that having good interaction counts. He advises that “The more quality interactions you do, the more followers you can gain. It is as simple as that.
With that being said, the process of looking for relevant accounts to interact with, and doing the process of interacting itself can be quite time consuming, if you are serious about growing your page. Our clients understand that and that’s why we have services that help our clients to manage their account efficiently.”
On social media you can pay for advertising your brand or products. By advertising your brands and products, you attract more viewers who are most likely going to view your page. On instagram specifically, this can be done if you set up a business account. Elisha advises, “A decent way to connect and attract new followers is to pay for some advertising. You can choose your target audience and which content you want to promote. Sometimes you can have good quality content, but not the right way to market them. That is why there is no harm in paying for adverts.”
Instagram is known to have many huge social media influencers just like Elisha, which is why he claims that “Another way to get your small business known is to hire some ambassadors or connect with influencers who would be happy to do business with you. It is a simple marketing technique that is used, but it is highly effective; especially if they have a huge fan base.”
Connect all content
You can connect social media apps together, such as instagram and Facebook, so that users can see both feeds. Elisha explains that, “To make your brand stand out is to try to look as professional as you can. If you connect your social media accounts together, along with your website, it’ll be a user friendly experience for your client and they can keep tabs on all of your social media, and find you easily Having a Facebook page that automatically shows your images on instagram can save you time, but also will attract the users to visit that page too.”
Instagram have recently made changes on their platform, which are mainly positive. A new feature that has been added is that you can now pin 3 of your top comments under your post, in order to set a positive tone to the conversation. This is to help combat bullying, for small businesses and influencers can receive negative and hurtful comments too. This also means that positive reviews can be the first thing that is seen by new users on the instagram page.
In regards to the shopping section, it is a positive feature to have on instagram, since there is a wide range of products that can come useful to consumers and it is a safe environment to shop in. By having all social media apps and the business website linked together, it can be an easy experience for the user and it won’t cause any hassle for them at all.