John Qreshi Author Of Rewiring Your Success, Founder of Quantum Master Coach™ & Executive board member of American Board of ABNLP believes in order to be successful in any business its 80 percent psychology and 20 percent strategies and you need both of them.
Qreshi further stated maybe you’ve had a great idea for a business, You’ve identified a very real problem that your ideal customer has & YOU have the perfect way to solve it with your new product or service….
You do EVERYTHING correctly and yet, for some reason, you just aren’t connecting the way you need to.
Congratulations – you’ve just discovered one of the more painful reasons why 84% of businesses won’t survive their first two years – for whatever reason, your audience just didn’t care.
Now you’ve got an important decision, You can close up shop, say “it wasn’t meant to be” and look for something else to spend your time with… or you can turn this around by pivoting.
Pivoting it’s actually something a wide range of different companies has done to great success over the years. Which involves knowing how to identify precisely the right time to execute such an essential move.
There have been a HUGE number of successful businesses over the years that essentially only exist because their founders were willing to think outside the box.
Pivoting Tips For Your Business
Create an Avatar & identify what your current problem is. Is your product or service not reaching its intended audience, or is it reaching no audience because one simply doesn’t exist?
Pay attention to what your customers are trying to tell you.
Have you create a problem or show the problem for your client because you might be attempting to solve a problem that doesn’t actually exist? Are you hearing“we don’t need this product or service in exactly this way,” Or “we don’t need this AT ALL,”
Work hard to not only build brand awareness but to get your audience on the same page with the direction you’re actually headed in effect immediately.
You’ll need to be able to properly communicate to your new audience who may be somewhat familiar with your old brand what your new goals are and what problems in their lives you’re trying to solve.
Along those same lines, a successful pivot is actually a terrific opportunity to take your brand story and make it even stronger and more compelling. People always love a good story that’s more relatable to your specific target audience.
Talk about why you started your business in the first place.If people love a good story, the heart of any narrative is conflict. What could be a more relatable story.
If you’re able to execute this properly, you’ll be able to build awareness for your new direction AND build a much stronger emotional bridge to your audience than ever before.
Sharad Narang
Sharad is one among the oldest contributors of BO Herald with a particularly unique perspective with regards to Politics events. He aims to empower the readers with delivery of apt factual analysis of Politics news pieces from India.
