Pedram Ghozat, an Iranian-German entrepreneur and social media advertising expert believes that the traditional advertising agencies will face a lot of trouble in the coming years. According to the social media advertising expert, the shift from a broadcast creative strategy to a mobile creative strategy has changed the entire picture in the advertisement world.
The value of traditional digital media buying has decreased to an unimaginable level and brands are now focusing on growth/ performance buying. In order to impress the customers, it is important for advertising agencies to include agility and adaptability in their work.
As far as the traditional advertising agencies are concerned, they are going to get replaced by new players with an innovative approach to create content. Pedram Ghozat has said that it is important for an advertising agency to have the capability to combine the best ideas from the past and innovative concepts of the future.
Pedram Ghozat is the founder of MediaBoostr, an award-winning social media advertising agency based on Facebook & Instagram. His advertising agency is helping D2C e-commerce brands in designing and implementing strategies to get profit while running Facebook & Instagram advertising using the Full-Funnel creative strategy.
The entrepreneur believes that advertising agencies need to focus on mass personalization to target different segments of the audience with unique content. And even if one creates similar content for different channels then it should not be too much diluted.
Over the last 8 years, a number of changes have been introduced in the marketing and advertising world. And it has left marketers in a confused state of mind and it has introduced them to new struggles to overcome. All the traditional agencies will face a lot of difficulties to adapt to new changes and the changing demands will present a lot of new challenges for them.
The creative workforce will be required to adapt to new technologies and it can only be achieved by working on innovative ideas. Moreover, the optimization of content in a perpetual fashion must be ensured to generate possible results.