CEO & Founder of Adsents & Automarketer Club Makes Venture Successful During The Pandemic
Digital marketing is perhaps the only effective way to reach your target audience, drive targeted traffic to your website, generate quality leads, and ultimately, close sales while you sit in your office/home. Markuss Hussle, CEO of new venture ‘Adsents’, brings in some questions that will make you wonder how to create a digital marketing strategy that will foster business growth.
What should be the budget while spending on digital marketing strategies?
Which hacks can probably provide the best return on investment (ROI)?
How can we as a business generate high-quality leads?
What can be done to make the buyer’s experience more enthusiastic and addictive?
Is there a way to measure if the digital strategies are successful?
Markuss shares some hacks you can implement in your business to stay in the eyes of the public at all times.
#Hack 1 – Leverage Video Marketing
Video is one of the most easiest ways to absorb information across all social media channels. Video marketing has become the trend that has come to stay. In today’s time, most of us choose to watch a video than to read about a product’s features or services. As much as 4X times as many customers are watching videos of a product that reading it! This shows the effectiveness of content marketing. This is great not only for generating leads but also to ensure you follow-up and close the sale more efficiently as well.
#Hack 2 – Landing Pages Personalize Your Ads
You can make or break your campaigns by the way you build your ad. Once someone has clicked your ad, a landing page is often one of the first impressions your prospect will have of your company. The first impression has to be sealed with optimized message, call-to-action, and other elements to obtain better ROI.
Some essential characteristics of an optimized search ad is consistency and message match (process of matching the content of an ad to the content of a landing page) which will create a personalized advertising experiences for the buyer.
#Hack 3 – Say Yes To Testing
Digital marketing efforts are often never complete. They are always a work in progress and consistently need to be tested, optimized, and tested again. This helps you compare multiple versions of a page to determine which one converts better for your product/service. The importance of testing is indisputable, which every digital marketer would accept. Changing something as small as placement of a button or changing a headline brings in increase in leads. Learning continuously is like a marathon, not a sprint.
Markuss shares an important life lesson, ‘The ability to innovate and adapt is not something that resonates only with digital marketing but also with life. With everything that’s happening around the world, as a business owner, you must be quick on your feet and be able to innovate and move quick. We’re here as a helping hand guiding business owners on the best ways to go online and have a reputable online presence.’ To know more about Markuss Hussle, check out his Website.