Facebook marketing is one of the strongest tools to promote business. However, their policies for marketing are very strong. Even a slight mistake can get your ad removed from the platform. Due to this policy a lot of educational firms and non-profit organizations have also faced the brunt by facing a removal of their ads. So, it becomes extremely necessary for Cannabis License Holders to know these policies and place ads accordingly.
For the marijuana industry there is a long list of don’ts that you must follow. It starts with ‘Don’t ask people to buy the product’. Furthermore, you can not convey to people that your product is for sale, delivery or trade.
Another important don’t if you have to sell a cannabis business is about price listing. Make sure you do not list the price on your ad. Also, don’t ask people to contact you. Don’t show images that depict sale of cannabis. Don’t post anything that shows a tutorial on growing, selling or consuming cannabis.
An important thing to do is to not post any contact information while providing the ad. One must also not make any medical claims. These can go against the policies of facebook.
There are several ways through which you can post your content. The do’s include posting images of the products. One can keep posting the images of the product as long as you are not posting that they are for sale.
Another powerful way to market on facebook is posting advocacy content. This may include quotations, health reports, legal updates, research results and statistics. Lastly, One can post educational and informative content about marijuana as that’s permitted too.