Since Its launch in 2016, Tiktok has significantly impacted the social media scene with over two billion apps downloads. As it continues to penetrate consumers’ hearts worldwide, its growth is expected to be even bigger in 2021 due to various factors.
In the past, the app was thought to be a platform only appealing to the youth; however, online marketers have discovered a goldmine opportunity to engage and reach buyers. In this article, we highlight the reasons why Tiktok is expected to hit great heights in 2021.
Influencer Marketing
Most people associate the mention of influencers with Instagram and YouTube; however, the past few years have seen the rise of influencer marketing in other social media platforms, especially Tiktok. The increase in the popularity of Tiktok has made more and more influencers recognize this platform as a potential marketing giant to reach a new audience.
A recent influencer marketing report revealed that more than 35% of the influencers had opened an account with Tiktok in 2019, and this trend is expected to increase in 2021, maybe because of services such as the Instalikes website. As a result of this, businesses are beginning to pay close attention to this platform, as businesses driven by influencer marketing will have no choice but to also focus on Tiktok influencer marketing.
Tiktok influencer marking is expected to drive more people to this platform in 2021, which is expected to help this platform grow bigger.
Branded Hashtag Challenges
If you have been following social media marketing trends, you probably encountered Hashtag challenges, which are most popular on Instagram and Twitter, and the trend is now shifting to Tiktok. Hashtag challenges are used when consumers carry out a specific task and then post themselves, doing it on social media using a specific hashtag. Although hashtag originated from other social media platforms, Tiktok is where hashtag challenges were popularized.
These challenges can go viral, thus boosting brand awareness, and businesses are looking to take advantage of it. One of the most popular Tiktok hashtags trends in 2020 was #FindYourMusic; look at these numbers, the trend bagged 1.3 million likes, 19,000 participants and 11, 000 new Tiktok followers.
Increased Video Adds
In 2020, Tiktok consumers spent an average of seven hours a week watching videos, which is about 59% more than it was in 2016. Given the increase in subscribers and viewers, social media marketers are stepping their video marketing efforts to tap into this potential. A recent report indicated businesses engaging in video marketing have increased from 61% in 2016 to 85% in 2020.
In the summer of 2020, Tiktok launched a platform dubbed as ‘Tiktok For Business,’ encouraging more brands to advertise on this platform. Owing to this trend, more and more brands are expected to advertise using this platform. Additionally, the platform is expected to host guides, run video ads, and take video marketing to a new level. Video marketing is expected to pull more people into Tiktok in 2021.
The Launch of The New TV
Tiktok is known to display short videos and may not be similar to other television shown by conventional TV programs. However, it has drawn much attention because of its consistency and regularity of new content similar to upcoming TV episodes. And since most of its content is found through hashtags, they directly the path to new content, which works the same as TV viewers where you would respond to the same challenge each week to watch a new episode or program.
Social media analysts have attributed the success of Tiktok to the availability of new and short videos as users keep demanding more. As we approach 2021, we expect more people to move into this space, searching for new and exciting videos.
Focus on Social Commerce
Social commerce is another trend that is expected to pull more and more people into this platform. In 2020, Tiktok announced a partnership with Shopify, and the collaboration is expected to facilitate Shopify Merchants to boost their sales through this platform. Part of the deal includes allowing Shopify sellers to manage their marketing efforts from their Shopify accounts directly. This means that businesses will find a place to monitor and track their Tiktok marketing campaign performance.
The purchase process will be streamlined directly on Tiktok, and consumers will carry out in-app shopping, which makes the shopping experience easy and convenient. With so much to offers on social commerce, Tiktok will see more people moving to this platform to take advantage of the commercial deals that come with it.
More Celebrities Moving into Tiktok
Given the platform’s immense increase in popularity, celebrities are taking advantage of this trend to increase their brand’s reach. From musicians, actors, politicians, and even sportspeople, big names have joined Tiktok. Even the older celebrities are jumping into this platform to appease younger fans who are a significant junk on Tiktok.
The most notable Tiktok encounter by a celebrity encounter with Tiktok came in 20120. Reese Witherspoon posted a short video of her son teaching her how to use Tiktok; barely one year later, she has amassed 3.7 million followers on this platform.
Music on Tiktok
Love for music is not a secret across the world, so new music is expected to increase Tiktok following 2021. In 2020, the social media platform announced a brand-new feature called the Stich, and the quality allowed users to reuse content posted by fellow Tiktokers. Tiktok users can put together short clips and incorporate them into video snippets and make their videos.
This trend has encouraged new collaborations between Tiktok content creators, which social media experts say has never happened before. Also, musicians find it easy to advertise their music, events, or even merchandise on this platform. The platform presents an opportunity for musicians to reach untapped audiences and give themselves new identities.
New Brands Identity
The foundation behind Tiktok is real and genuine content; social media experts agree that authenticity is the way to go on Tiktok. This is why ‘behind the scenes’ content provides viewers a real look at what the brand is all about and the people behind the scenes.
Putting out raw and unedited content is one of the most significant trends of Tiktok, and this is expected to pull more people into this platform.
Memes
The power of memes on social media is not something you can ignore; in fact, I can dare say social media users eat, breathe, and live memes, and Tiktok is not an exception. Memes are easy to consume, fun, engaging, and extremely shareable, explaining why more people are joining Tiktok to get the latest memes.
Look at these numbers, and a recent study revealed that #memes had been used 34.4 billion times on Tiktok. The best thing about all this is that Tiktok trends have crossed their boundaries, as you can find Tiktok meme compilation on platforms such as YouTube and Facebook.
People looking to engage more in 2021 will be streaming to Tiktok trends as memes are becoming big, especially social media marketing.
Conclusion
With over 800 million users and counting, the rise of Tiktok among social media users is a huge thing to look out for in 2021. Whether you are a social media marketer or just a fun-loving person, Tiktok is a social media platform you can leverage to grow your business or for fun.