Todd Stephenson has co-created a giant of a company which attained success due to proper planning and optimal utilization of resources.
The e-commerce world has hit a high in the last 6-7 years and the industry has given many millionaire entrepreneurs who have been successful in cashing the consumer’s growing wants. One such entrepreneur is Todd Stephenson, who has managed to gauge the changing market trends and adapted his product accordingly. Todd Stephenson originally is from Naples, Florida, born in the year of 1994. Todd is an entrepreneur who loves to create and generate new ideas, so in the summer of 2017, when he and his partner were selling stuffed teddy bears and all sorts of products online, he sensed a turning of the market in the future and launched a customized product in the form of “PupSocks”.
PupSocks is an Atlanta based company and it creates customized socks for customer’s pets. The animals’ images are imprinted on the socks after a customer uploads his/her pet’s image online. With advanced market research, structural planning and cautious marketing, PupSocks sold more than 200,000 pairs of socks in the first six months of its launch. The owners of the company are humble and grounded as they provide free cleaning of cages, feeding and bathing the cats, dogs and strays with various organizations which work for the safety and well-being of animals. Todd Stephenson was driven by his desire to succeed in a business. His motive was to do good business; he focused on getting the work done with optimal utilization of resources. His journey to the top has inspired many young entrepreneurs so far. Hence, Todd provides a few tips to budding entrepreneurs to succeed in any business.
Never Give Up: Stephenson believes that tasting defeat does not mean the end of the world. Keeping your chin up and trying yet again with a never give up spirit is what makes the college graduate, an entrepreneur. In this volatile field, one will witness the highest of highs and the lowest of lows, but showing grit in the face of adversity and never giving up will help the entrepreneur throughout his or her life.
Always Think Big: Stephenson urged the graduates to think big from day one. Whatever a person might want to achieve in a particular business, their thought must resonate it and they should think bigger in terms of position, scale, and kind of business. The thoughts become like a magnet and your life will start pulling those towards them.
Good Head-space: Todd believes that unless a person is in a good head-space, they will not be able to achieve what they have sought out for. One needs to keep calm and take care of their mental health. Stephenson believes that one must invest in running, cycling, yoga, meditation to boost their mental health. The mental health reflects in the work which is done and to have a good head-space is a must for germination of fresh ideas.
Todd Stephenson was recently featured on Forbes in an Interview hosted by famous Entrepreneur, Businessman and Educationalist Romy Johnson where he shares how he became a successful entrepreneur. “Todd believes that the formula to starting your own business is simple: never give up, work as hard as you possibly can, and be open-minded.” Todd’s company PupSocks has been featured on Good Morning America and The Today Show in addition to being the subject of a case study by Facebook. PupSocks is currently one of the largest custom sock companies and is continuously expanding.
Todd Stephenson is not just a successful entrepreneur but also serves as an inspiration to many new up and comers in the e-commerce landscape.
Follow Todd Stephenson on Instagram @Sockpapi
Kamalpreet Singh
Working as a freelance contributor for several news platforms over the years, Kamalpreet has a well-thriving interest in the education sector. Kamalpreet heads at the post of editor at BO Herald and he contributes his knowledge and expertise in reporting Education News.
