The success of any mobile app depends on the rate of its engagement. And it takes a lot of effort for creating a successful app that enjoys more engagement. Owing to the rising competition in this mobile app market, it is getting difficult for mobile developers to ensure sufficient engagement and retention on their app.
According to Statista, only 32% of users return to a mobile app 11 times or more after downloading it. It also says that 25% of users stop using an app after its one use. However, there are certain techniques available that if followed well can help to increase engagement on a mobile app.
One way to increase engagement on any mobile app is to ensure an efficient onboarding process on it. By simplifying the account creation process, it is possible to make the onboarding process a lot easier.
Mobile-Native and Interactive Content
If a mobile app contains interactive content based on the preferences and needs of users then it is likely to enjoy more app engagement and retention.
Sending push notification to app users can also help to increase the engagement on a mobile app. This method reminds users about the existence of a mobile app and it eventually leads to a boom in user engagement.
Offering rewards to app users based on usage can help to make them feel special and it can increase user engagement significantly. Launching an incentivizing program can help to boost traffic on a mobile app.
The use of deep linking in a mobile app helps to make notifications more powerful. It is also useful for inviting new users and hence it increases engagement on a mobile app.
In addition to the above-mentioned app engagement methods, you can also check this amazing interactive stories SDK for your app. It can easily help to improve user engagement on a mobile app in a limited time.