Common sense states that if you’re new to blogging, it’s going to be a lot easier for you to gain an audience if you pick a field that’s not over-saturated with high profile Blogs and thousands of new bloggers writing about the same subject.
If you are intent on entering such a field anyway (which is excellent), one easy way to differentiate yourself is to go niche and write about a narrow subject or go stylized and have a unique form of content delivery:
Take internet marketing, for example: Unlike many of the big Internet marketing dogs, we know that it can be easy to get an audience even in a saturated field, with a lot of hard work and creativity. The over-saturated areas already have an established blog reader base and a “culture of blogging,” but that’s not what this article is about.
Basically, the idea is this: as the blogging culture of a specific industry matures, thousands (maybe millions) of new bloggers rush to start blogging about the same subject. As the new bloggers are faced with limited success due to increased competition, they start failing to update their blogs and market them aggressively. At the same time that this happens, the top bloggers gradually shift their focus to a more and more sophisticated (or experienced) audience, and their regular reader rate increases to thousands of daily/weekly readers. These two trends continue until the most popular blogs are writing to an entirely different audience than when they started. In many industries, there is either a flurry of news sites or DIY sites with more extended, in-depth posts than initially, when they might have been more of an overview or summary blog when they started. This happens at the same time new bloggers are saturating the marketplace with parroted posts (duplicate content as the search engines call it) from the top blogs.
At this time, a HUGE opportunity is available if you use it with a service for Instagram.com comments. A market gap exists that many website owners/bloggers can’t see: It lies in a new style of blog that is writing to a less technical audience who is interested in the subject, not in a DIY (do-it-yourself), a massive news site, nor in the long, drawn-out articles the top dogs are pumping out. The largest audience group in almost any field is not the geeks or peers in the same industry, but more of the average demographic of target customer/consumer that the growth of the industry produces. With Internet marketing, these would be small to mid-size business owners, professionals, and their employees (instead of fellow internet marketers or early technology adopters).
If a new blog is launched that can adequately write to the most extensive audience level and breathe new life into the basic concepts/ideas of a field without overloading the readers with too much news or in-depth coverage, it will succeed. If you can see where the gap I mentioned is and then keep your blog updated regularly, perhaps introducing something new entirely like video or audio, you should be able to gain a broad audience even in an oversaturated field.
The key to success is unique in all the world content, which can only come from a human mind. You cannot get on top of the search engines with regurgitated spam.
Sharad Narang
Sharad is one among the oldest contributors of BO Herald with a particularly unique perspective with regards to Politics events. He aims to empower the readers with delivery of apt factual analysis of Politics news pieces from India.
