People turn towards their favorite influencers to review products and tell them whether or not a product or brand is worth spending money on. As a matter of fact, it seems as though everywhere you turn, someone on social media is introducing you to a new product or brand, whether that be a celebrity promoting their favorite hair or skincare products, a model showcasing items they approve for your wardrobe this season, or even an athlete walking you through their favorite gym equipment. Because of her accessibility to her followers, Barbara Lizzet Sanchez has been able to add influencer to her long list of roles she has in the industry.
Barbara has spent the better half of her career as an entertainment publicist helping her influencer clients, as well as herself, land brand deals and collaborations in order to further her experience as an influential figure. She has now grossed over 60 thousand followers across her social media platforms. With this large of a following, Barbara has been able to gain public attention around these brands, building a connective network with the head of each company. She has already begun to gain more influence in just a few months, allowing her to build stronger relationships with her followers as well as the brands she collaborates with. Because of this connection, she is now a go-to for her followers who look for honest and reputable recommendations on topics such as fashion, fitness, and even technology.
Barbara has already started working with the top brands in the fashion industry, including FashionNova, TCL, and ASOS, to name a few. She also was able to have a limited line with Royal Shoes & Gems where a custom boot and custom jacket were designed by none other than Barbara herself! The jacket sold out within a week of its release, proving the line to be a massive and immediate success. Other clothing brand collaborations she was able to gain includes that of Daddy Robes and has since teamed up with the brand.
In addition to fashion brand collaborations, Barbara also ventures out to other points of the influencer spectrum, including accessories and fitness. Barbara has been able to create a pillow of herself thanks to her collaboration with “That Pillow Guy”, giving something fun to her fans and supporters to enjoy. She is also very excited about her new partnership with “Mayweather Fitness Hollywood” gym, promoting the gym and its available classes, which she attends herself, weekly.
In another recent collaboration in the tech world, Barbara has been able to host an event showcasing the social media app “Bigo,” not only to share her own lifestyle and personal projects, but also to interact with her followers on a more intimate level. Bumpboxx is another collaboration Barbara has in which she has a promotional code with for exclusive discounts and offers her followers can take advantage of. Barbara searches for opportunities to and continues to share the companies she supports with all of her followers. She has already made her mark as an influencer and will continue to do so with each deal she closes.