Managing a business without any prior knowledge is a skill only a few possess, especially for entrepreneurs. The person must have a clear vision and a strategy to move forward to achieve their goal. Starting a business from scratch and making it reach the heights of success requires a high level of dedication and passion. There are many success stories around the world that are worth narrating and being inspired from, and one of them is Spicy Organic LLC’s story.
Originating from a small city of Lisora in Uttar Pradesh, a state in India, Spicy Organic LLC is a renowned spice brand. Its foundation was laid in the 1980s by Sunil Kumar and his family. This small-town family-run business has now reached each house in Texas and its adjoining areas. It is solely through their determination and faith in their products and business that helped them establish their company in the international market.
The Leap of Faith
Just like every small business struggles initially, Spicy Organic LLC did too. The family sourced their spices from a small farm and sold them at a local market shop. They never compromised on the quality of their spices and paid attention to detail. This focus and dedication subsequently got them good reviews and an increase in demand for the spices. Soon their spices were known for their fine taste and top-notch quality throughout the city. This led to the expansion of their shop and farms alike. The family knew that they were on the right track and needed to widen their reach in terms of customers. Their business crossed the borders of the city and soon spread throughout the state and then the nation. Seeing their business flourish, the family decided to take their business abroad. This was a risky step, which, if went wrong, would sabotage their hard work and, if worked out, would make their company international.
With much deliberations and research, the family finalized to move to Texas in 2010 and create a setup. They saw an untapped market with almost no competition and tons of room to grow and expand. At that time, not many brands were dealing with spices that were organically grown and sourced from India. So, Spicy Organic LLC took advantage of this fact and made the most of the situation.
The family underwent lots of struggles to set up their business in the States. They managed the business with one leg in India and the other in the USA. Although the process was exhausting and difficult, the results, in the end, made it all worth it. The business-oriented family emphasized the quality of the spices, their aroma, and packaging and ensured that it was grown organically. They were involved in each step from the farm to the factory and managed everything closely.
The product line of Spicy Organic LLC consists of organic spices, herbs, teas, and organic essential oils. They provide only the freshest, carefully sourced, and meticulously processed and packaged organic products directly from suppliers they know and trust. With their high-quality spices, they do not aim to create an ephemeral effect but have a prolonged impact on their customers’ pallet.
The entrepreneur family has expanded their business to another country and represents their nation and the potential it possesses to rule the international market. It has set a benchmark for all the competing brands in India. Today, Spicy Organic LLC is worth $1.2 million and competes with the leading spice brands in India and the States. Its products are the holy grail for the overseas desi people. The majority of their clientele is based in the United States, India, and Canada.
Because of their unique spice blends, vibrant color, smooth textures, and electrifying taste, Spicy Organic LLC won the ‘Freshco Dry Fruits Market’ award in 2019 and the ‘Quality Vendor of the Year’ award. Their best-selling products include organic cinnamon, cardamom, black pepper, turmeric, organic Withania, somnifera, ashwagandha, herb aloe vera, and organic Phyllanthus Emblica (amla).
As a growing brand Spicy Organic LLC has achieved more than it expected and still aims to reach new heights of success with their excellent products. Their spices have won the hearts of the overseas customers and still continues to do the same.
Sharad Narang
Sharad is one among the oldest contributors of BO Herald with a particularly unique perspective with regards to Politics events. He aims to empower the readers with delivery of apt factual analysis of Politics news pieces from India.
