Mobile phones have become a primary personal accessory for people of any country. As the Internet is becoming more advanced, smartphones and tablets are setting the new era of mobile phone use. But bulk texting, which is an older technology of marketing, is still in use in a large number of application. In smaller cities, the companies are reaching out to the local customers with bulk texting and mass mailing.
The government offices of many countries are using this mass publicity and information system to reach the city on various public factors. Public transport and traffic systems are benefiting a lot from the Bulk SMS and it has become an important public utility.
Bulk SMS service is also being used for traffic diversion on one-ways, diversions and a few lanes. Public road work such as electricity and water pipes require diversion of traffic too. In such conditions, the public can be informed through bulk SMS about the ongoing project.
Bulk SMS service is also being used in emergency situations and special requirements. Ministers or national guests visit different ceremonies or occasions, and traffic can delay their important schedules. In such conditions bulk SMS service is proving to be very beneficial.
Traffic authorities are using the bulk SMS for immediately noticing people about an expected traffic disruption by sending them notification directly to their phones.