With more than 1 billion monthly users, the social media platform Instagram has become one of the most downloaded apps across the world. As per the reports, the highest number of monthly Instagram users are in the United States (130 million) followed by India (100 million) and then Brazil (91 million). At one point, the social media platform was considered to connect with friends and post photos showcasing their lifestyle. However, things have now drastically changed as Instagram helps in growing a business. Whether you are an influencer, brand or a business, the social media platform is one ultimate destination if you want to outgrow yourself. Setting his footprints at an early age, Abhay Pandya carved his name as a successful digital entrepreneur and a social media expert. Based in Bhavnagar, Gujarat, Abhay at a very young age tapped the potential of social media.
Through his expertise, he has set a benchmark in the digital world. Be it social media marketing, strategizing, digital campaigning or online advertising, Abhay Pandya is a past master in all digital solutions. Helping many small-scale brands grow their presence on Instagram, Abhay has also single- handedly created Instagram accounts that have a massive following in millions. To name a few of the successful Instagram accounts created by Abhay are ‘millionaire_lines’, ‘successcharge’, ‘6amhacks’, ‘successcode’, ‘trollscasm’, ‘istudentsfacts’ and ‘the.confused.indian’. All these pages have exceptional content that caters to a different target audience of different age-groups. While many pages on Instagram claim to help your account grow faster, Abhay Pandya with his expertise gives us an insight on how to build a massive following on the social media platform.
Besides the generic tips on adding geolocation and collaborating with brands and influencers, Pandya through his experience jots down some kickass strategies that work to grow the Instagram account. Speaking about the same, Abhay revealed that the first impression of the audience is the
last. “Focus on the aesthetic of your Instagram account. For that matter, make sure that your theme stands apart from your contemporaries. Have a consistent feed and stick to the content you wish to create for the said time. For instance, if you create content with regards to entrepreneurship, have your focus on it. Don’t jump to create other content about fashion or beauty”, he said.
He further revealed that there should be a regular posting schedule. In simple words, brands or
influencers should create and post content at regular intervals. “Interacting with the audience is another key aspect to build a strong fanbase on Instagram. Always make sure you create engaging content or interact with your audience through stories or posts”, added Pandya. Furthermore, he suggests brands collaborate with micro-influencers to reach out to a wider audience. Lastly, Abhay declares that Instagram Analytics should be used regularly by brands, influencers or businesses to optimize engagement. Regardless of what Instagram page or account is, Abhay Pandya assures that these tips will help the accounts to flourish over the digital domain.
The social media accounts created by him have different content. Whether funny content, educational content or motivational content, he has created an ample number of pages that have a dedicated fanbase. The cumulative network of more than 15 million followers is what Abhay has built in the last few years. Once a student in Mechanical Engineering, Abhay Pandya has now come a long way in his journey. During the last year in college, he took the step of venturing into the world of social media, and since then, there has been no turning back for him. The digital entrepreneur looking at his growth as a digital marketing professional is inspiring many young lads across the country today.