The jewelry design industry is considered to be one of the most ancient and popular industries of the world. Initially, women craved to go to physical stores to fulfill their excitement and now the scenarios have completely changed where they wait for new product launches across e-commerce stores for jewelry. Various new brands have evolved in the recent past with their delicate and artistic artwork, the precision of embellishments, and also gemstones, etc. This has attracted men and women alike. ENGELSINN is one amongst those recent leaders in the jewelry e-commerce world from Germany that has in a very short passage of time, emerged as the one having the most potential to reach the top of the online game as a luxury and jewelry brand, that also offers everyday jewels to customers, which people can flaunt to everyone around.
Taking cues from brands like Tiffany & Co. and Chopard, which are world leaders in the jewelry industry, ENGELSINN, a German brand has been working with a robust team that walks hand-in-hand with technologically driven strategies and the online world to bring about the best results, sales and popularity for the new brand. Few ways that have led technology to redefine the jewelry industry and give wings to brands like ENGELSINN are:
- Use of computer-aided designs: Computer-aided designs (CAD) is an amazing software for creating technical illustrations and precision designs. It can generate both 2D and 3D designs and models. Many brands had long realized the importance of this software and ENGELSINN too took it forward by putting 3D or 360 degrees visuals and content on their social media accounts and website, to tempt customers towards their illustrious designs.
- Rise of online advertising: Any e-commerce brand is aware of the significance of using the digital space for advertising or promoting their products with the help of social media platforms as well. Using online data and analytics, brands like ENGELSINN have got the opportunity to offer their customers jewelry based on their likes. The online jewelry store increased its engagement across Instagram and tried to connect with more people from different parts of the world, which helped them in gaining global recognition.
- The rise of various trends in the e-commerce world: Various products and businesses were already at people’s disposal with evolving technology and ENGELSINN too after emerging as a jewelry e-commerce brand adapted itself according to the various trends in the e-commerce world, which resulted in them gaining exponential popularity, allowing people from all corners of the world to browse, search and reach the brand and acquire the jewelry of their choice.
For penetrating the market of everyday jewelry and wearables, motivated ENGELSINN to increase production to match with the increasing demands of customers worldwide for outstanding designs and patterns of jewels, the proof is the exquisite collection of the brand on its website, www.engelsinn.de
Instagram: @EngelsInn
Ankita Dang
Ankita is a well experienced badminton player and has won many championships. She intends to build a bright career in the media industry as well. She is a sports freak who loves to cover the latest news on Sports and Indoor Games.
