Guerilla marketing has become a common thing in today’s time and a recent survey has highlighted something related to this only. It has been found that a lot of small and large online firms have been making use of guerilla marketing in order to promote their products and services to the target audience. The effectiveness of Guerilla marketing in using non-traditional methods to reach people is making it immensely popular among different brands.
A lot of marketing agencies offering guerilla marketing services has been making it possible for different brands to make their products and services memorable with the help of guerilla marketing techniques. The most important factor that has been making guerilla marketing popular among small businesses is that it is highly affordable. Even a new business can extend its reach to its target audience with a minimal budget.
Unlike the other marketing strategies, guerilla marketing doesn’t follow traditional ways of marketing but instead, it tries to build a place of a brand in the minds of the audience with the use of cost-effective unconventional strategies. Many small brands in the UK are making use of guerilla marketing by hiring many online marketing and public relation agencies.
The popularity of the Brighton Public Relations Agency, TopDog PR, in the UK is one such example in this context. This company makes use of innovative marketing and PR campaigns to spread the word about different brands of its clients among the target audience. Bill Hunt, a freelance PR consultant, web designer, and digital communications expert is helping different types of brands to establish themselves in the market with the use of successful guerilla marketing campaigns and other strategies for businesses.