Justin Goff is one of the world’s highest-paid freelance copywriters. Yet his journey to freelancing started from a 1200 gambling debt and a rent due of $250. The rent and gambling debt triggered him to think fast.
Like most online entrepreneurs, Justin started by setting up a website. But the website was ugly, and he did not think it would amount to anything. When he got his first $149 from his first customer, he got inspired to start as an entrepreneur
Making His Way To The Top
One of the first businesses that Justin pursued was affiliate marketing. After making three figures, he moved into the fitness niche. He partnered with a fitness trainer and wrote an ebook dubbed “31 DayFat Loss Cure.” There’s a high chance that you’ve seen some of his marketing videos like “1 weird way to lose 3lbs” ads on the internet.
Justin taught himself all that he knows about digital marketing. He recalls starting out with Facebook ads and losing money in the beginning. Yet this risk-taking approach is what helped him understand the online space, particularly the sales funnels and content marketing.
When he started out like most freelancers, he was charging $250 for a sales page. But now, most of his projects cost between $50,000 and $150,000, including performance bonuses. Copywriting helps businesses reach potential clients. This tactic helps companies leverage quality content that persuades customers and propels them into action.
Justin focussed on copywriting and has so far helped hundreds of businesses reach their cold traffic and convert.
Solo entrepreneurship is a difficult venture as it comes with huge risks and challenges. Justin used to do everything by himself when he started out as he was too stubborn to ask for help. However, in time he sought mentors who made the journey less burdensome. He says that experience has taught him that success is not for the faint-hearted. The online space has also taught him that flexibility is key as the internet is increasingly changing how brands interact with customers.
Overcoming hurdles required this entrepreneur to work day and night. He posits that with copywriting, you have to write every day to improve your skills. You also have to engage in a lot of reading to sharpen your tactics. When he started out with Facebook ads, he pointed out that “it was more work for him and 20 times the revenue.” Yet with sheer hard work and dedication, he has managed to reach the multi-million mark. He has worked with hundreds of high-profile businesses that include Golden Hippo, VShred, Dan Lok, Paleohacks, Agora Financial, etc. When he is not working, he is mentoring others. For instance, he recently mentored two people who are now making six figures annually.
One of the advice that he gives to upcoming entrepreneurs is that they should learn from mistakes and not be afraid to take risks. He says that challenges provide a perfect opportunity to pause, reflect, and restrategize. When he started with an ebook, he pushed himself and learned excellent skills in copywriting. When he could not provide the ideal customer service for his clients at Patriot Health Institute, he looked for ways he could improve building relationships with his customers through digital platforms. This self-motivation to overcome challenges is what propelled him to success.
Justin also advises upcoming copywriters and entrepreneurs to focus on what works. He points out that online marketing is growing at a high rate. There is a need to have great digital marketing strategies that help a company attract, convert, and retain customers. Justin has been developing his sales and marketing skills with a critical interest in copywriting in his ventures. He understands the importance of crafting messages that are engaging, easy to read, and captivating. His expert skills have helped him build million-dollar empires and help other businesses grow their digital space brands.
Justin also helps online entrepreneurs and copywriters up their skills through a training program called Copy Accelerator. In this program, he teaches his students not only from experience but also from tried and tested techniques.
If you want to scale in copywriting, you can connect with Justin Goff and learn more.