Link diversity or diversifying your link profile is very popular term nowadays in blog posts or within the community. People are using them for a good purpose like greasing the backlinks.
As the time is moving forward, link diversity is appearing more important and has become a part of every serious SEO provider’s link building strategy. Some SEO providers are taking the full percentage of base approach regarding link diversity. The algorithms are changing constantly and it is becoming hard at certain points to work with predictable patterns of backlinking.
Link diversity is using a variety of links in order to leave a completely random footprint that the algorithm could not track and not be able to penalize. Backlink diversity is also facilitating the ranking process by preventing any roadblocks. Sites that are using PBNs make every link contextual homepage link on a blog. It is leading to manipulation of links and Googles’ algorithms can track them easily. Link diversity is allowing to rank sites without PBN links.
Pillow links are including a variety of types of links that act as padding or insulation for the site rather than making raw ranking power. SEO Products are providing these types of links during the foundation states of link building but they should be used during the whole ranking process to help in diversity and naturalness.
Creating a Web 2.0 with some relevant content and linking back to the site is making a great pillow link due to the high domain authority and to create contextual backlinks with a choice of anchor texts.