The businesses of all sizes are benefiting from digital marketing in increasing their customer base and product sales. Digital marketing service providers are following the current demand for marketing and are setting new trends.
Every year, digital marketing trends change a little bit. This year, digital marketing trends include content marketing, influencer marketing, video and position zero. Businesses are benefiting a lot from these digital marketing trends. Along with current digital marketing trends, there is a need to look out for digital trends in 2020.
Ongoing trends would also benefit the businesses in 2020 but new trends should be followed by them through digital marketing agencies.
Marketers are considering voice search very important in 2020 because 55% of households are expected to buy smart speaker devices by 2022. Therefore digital marketers are now working on ways to optimize website content with voice search and giving it a priority in 2020.
Social messaging apps have been in operation for a while but in 2020 more number of brands are expected to use the messaging apps to communicate with customers. The messaging apps are providing the businesses extremely personalized marketing and its effectiveness will increase more in 2020.
Consumers around the world are buying products from those companies that are offering personalized experiences. The personalized experience could not be provided through ongoing generic ads. Hence many marketers like Kaim.One are giving more importance to personalized marketing for 2020 than generic ads.
Businesses of any size now understand that only new and original content can help their brand to face the competition because 91% of consumers are looking for more interactive content when they are buying online.
To provide the interactive content on business sites, 360-degree videos, shoppable posts, quizzes, and AR/VR are being considered more important and relevant.
Ankita Dang
Ankita is a well experienced badminton player and has won many championships. She intends to build a bright career in the media industry as well. She is a sports freak who loves to cover the latest news on Sports and Indoor Games.
