Director & Co-Founder Of Cormier Media, Seth VanDaele Sets An Example Of How Anyone Without A Rich Background Can Start An Empire
Seth VanDaele, a Canadian Entrepreneur & Digital Marketer, is one of the most promising businessmen in 2021. He is the Director and Co-Founder of the fast-growing venture ‘Cormier Media’. Being a man of extraordinary intuition had always helped him choose paths in life.
With many “old economy” brands now starting their “digital marketing” journey, Seth shares a few secrets that digital marketing agencies never tell you.
All advertising efforts, irrespective of medium, should stay consistent with your brand guidelines. Don’t upload or endorse shoddy poorly produced “content” that doesn’t meet your guidelines to your brand channels. This is applicable to even “user-generated content” – created by some over-enthusiastic customer.
There is nothing like “it’s OK, it’s for digital only”. All marketing communications, irrespective of medium, reflects how consumers see you and should aid your efforts in building distinctive brand assets.
Cookies Is A Blame Game
Digital agencies spend a lot of their time retargeting the people who visited your website (stored in cookie pool, device IDs, third party data etc). It may be worth remembering that all marketing efforts are aimed at real people. Real people buy, the cookie doesn’t.
Beware of the tendency to view people going about their business – your target customer – as mere cookie pools or device IDs meant to be targeted. Holding this human perspective will help you create more effective advertising.
Measure What Matters
Metrics like followers, likes, and other fancy analytics look good on paper but add little or no value to your business or brand goals. If you do not understand how a metric reflects performance versus your goals, it’s probably not worth looking at.
Identify metrics in line with your business or brand goals – it’s OK for it to be a very shortlist. As it’s popularly stated; not everything that’s important to marketing can be measured and not everything that can be measured is important.
Create two sets – operational metrics (OM) and business metrics (BM). OM helps you keep an eye on performance and efficiency. BM reflects performance versus brand or business goals.
Demonstrate the business value of your marketing efforts on digital to management; by sharing how business processes are being updated to keep up with consumer behaviour, share business metrics, don’t bother them with operational metrics and long-winded explanations about CTR trends; it’s simply not worth their while.
Throwing Tech At Every Problem
Advanced technology like ML, AI or Blockchain, sometimes, maybe solutions in desperate search of a problem. Throwing tech at every business or brand problem may not be the only solution.
Seth VanDaele in the digital marketing industry understands how his peers and competitors sometimes dodge their clients without revealing the right ideas and feels obliged to do so. His venture ‘Cormier Media’ is a marketing expert. They offer digital from Websites, IG growth, Social Media Management, Commercials, Google listing service, Digital ads etc. Don’t forget to connect through their Website for guidance in business strategies.