We have all come across the phrase ‘A picture is worth a thousand words.’ However, the case of videos is far more intense. The moving images in a video steal the attention of the spectator in a far more distinctive way. It is evident that a single video encompasses far more words, messages, and deep impacts on the viewer and the society as a whole.
Numerous studies have revealed that videos are now the new go-to content for the masses on the web. A Hubspot study showed that 83% of the consumers considered sharing video content with their friends, specific to their interests. Another survey by Biteable concluded that 60% of businesses use video as a marketing tool. They further unleashed that 36% of marketers make videos a few times a week, while 14% make videos every day.
Further, another study from Usurv surveyed consumers are 27.4 times more likely to click-through online video ads than standard banners and almost 12 times more than rich media ads. In addition to that, an article by WorldStream states that viewers on the web watch an average of 16 hours of online video per week, which is a 52% increase in the last two years. Some surprising insights regarding the use of video content include;
Social video generates 1200% more shares than text and image content combined.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
96% of people have watched an explainer video to learn more about a product or service.
86% of people would like to see more videos from brands.
Following that, brands and content creators are now much more attracted to creating video content to increase their brand and content engagement. As a result, they seek constructive video-making platforms to up their game. Although many websites, apps, and other avenues provide different features to create videos, not all of them are worth trying.
One platform that provides top-tier services to brands, content creators, or anyone who wishes to make amazing videos is InVideo. This Mumbai-based startup provides a freemium web-based editing tool that allows users to create videos that are fit to be published on popular social media platforms (such as Twitter, Facebook, YouTube). Since its launch at the end of 2017, it has gained more than a million users from 195 countries who have created more than 2 million videos in over 75 languages.
Founded by Sanket Shah (CEO) and Harsh Vakharia, InVideo has become the go-to video creation hub in just four years due to its affordable rates and excellent services. With the launch of their mobile app, Filmr, they will now also make easy and quick video creation accessible to mobile users across the globe. This excellent platform uses high technology comprising premium pro features and stock footage which the user creates an awesome video. InVideo is helping to create unique and engaging content through its exceptional video-making platform.