Internet based streaming services have penetrated the market and is now driving it. ‘Internet Protocol Television (IPTV) Market – Growth, Trends, and Forecast (2020 – 2025)’ has been released by Reportlinker.com and that states the same. The reports mentions that the market is seeing a paradigm shift from traditional modes of broadcasting like cable or satellite TV towards internet-based streaming.
Internet Protocol Television (IPTV) has bought this shift. The communication technology has advanced. The networking is better and cheaper (goedkoop internet). All this is leading to advancement in the network architecture that is developing the market positively. The subscribers of IPTV have seen tremendous growth. People are looking for HD channels and videos on demand now. An improved wired broadband infrastructure in the urban areas has supported the market growth.
The companies are using this and offering the customers complex deliverable in combination with OTT, Video Calling, smart home, and video-games. Government is all initiating new plans in developing countries like India. They are looking at fueling digital consumption to grow the IPTV market. This has helped them tackle the competition they get from a cheaper and easily accessible local cable TV and satellite TV.
Some areas aren’t able to opt for the IPTV due to lack of infrastructure for quality and jittery services especially in developing and underdeveloped countries. But the internet has reached almost all corners of the world and in no time so will the IPTV. The report says a rapid increase is seen in internet penetration globally. This will definitely fuel the IPTV demand in the market.